Privacy Policy – SKECHERS Official Site | The Comfort Technology Company

U.S. Privacy Notice
Last updated: July 28, 2025
Introduction
SKECHERS USA, Inc. (“SKECHERS”, “we”, “our”) is strongly committed to protecting your privacy and providing a safe online experience for all of our users while offering the highest quality user experience.

Because we gather certain types of information about and from you in order to fulfill your requests and better serve your needs, we feel you should fully understand the terms and conditions surrounding the collection and use of this information. This Privacy Notice discloses what information we may collect or that you may provide when you visit www.skechers.com, www.skechersdirect.com, and investors.skechers.com (our “Websites”), when you use the Skechers mobile app, or when you visit one of our retail stores and our practices for collecting, using, maintaining, protecting, and disclosing that information.

Please read this Privacy Notice carefully, as well as our Terms of Use, to understand our policies and practices regarding how we handle your personal information. If you do not agree with our policies and practices, you should not use our Websites. By accessing or using our Websites, you agree to this Privacy Notice. This policy may change from time to time, with the date of the most recent update noted above. Your continued use of our Websites after we make changes is deemed to be acceptance of those changes.

Please note that the websites of some of our international subsidiaries/affiliates are governed by separate privacy notices. You should carefully review the privacy notice on each website you visit to ensure you understand the privacy notice governing that website.

Information specific to residents of California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia may be found in our State Privacy Notice, which is available here.

The Information About You We Collect and Process
Depending on how you use the Websites and engage with our services in Skechers stores, we may collect several types of information from you, including the following:

Category	Examples
A. Identifiers.	A real name, alias, unique personal identifier, physical characteristics or description, online identifier, Internet Protocol address, email address, loyalty account number, social security numbers, driver’s license numbers, and other government-issued identification numbers.
B. Financial and transaction-related information.	Mailing address, telephone number, financial account number, credit or debit card number.
C. Protected classification characteristics under state or federal law.	Age (40 years or older), race, ethnicity, color, ancestry, national origin, citizenship, criminal record, trade union membership, religion or creed, marital status, medical condition, physical or mental disability, sex, sexual orientation, veteran or military status, genetic information, only as required by law.
D. Commercial information.	Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, including fingerprints, or activity patterns used to extract a template or other identifier or identifying information.
F. Internet or other similar network activity.	Browsing history, search history, information on a customer’s interaction with a website, application, or advertisement.
G. Geolocation data.	Information about your physical location to, for example, locate stores near you.
H. Sensory data.	Information captured from audio, electronic, visual, or other forms of security monitoring or surveillance.
I. Professional or employment-related information.	Job related data for consumers purchasing or considering products with Skechers Direct.
J. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We may collect additional information from users who are prospective, current, or former Skechers employees; or contractors, emergency contacts, or beneficiaries. If you are one such user, you may visit our workforce-related privacy notice at Skechers’ Employee Privacy Notice.

How We Collect Information About You
Directly From You When You Provide It To Us.

When making an online or retail purchase.
When registering for a Skechers Website account, for Skechers marketing emails, for a Skechers sweepstakes or giveaway, or for Skechers Plus™ or another Skechers loyalty program, either in person, at an event, or online.
If you contact our customer service department, you may need to provide us with additional information so we can respond to your questions and concerns as completely and thoroughly as possible.
In order to provide an enhanced customer experience, we may occasionally request additional information such as your gender, shopping preferences, product interest, and email notification preferences. Whether you provide this information is completely optional and up to you.

Automatically As You Navigate Our Websites. We use automatic data collection technologies, including those of service providers and third parties, to collect additional information about your equipment, browsing actions, and patterns including:

Details of your visits to our Websites, including page views and clicks, search activity, cart activity, location data, transcripts of chats with customer service, and the resources you access and use on the Websites. This information allows us to see which areas of our Websites are most visited, and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. To better understand and optimize the user experience, we also use service providers’ user session recording and website chat software and servers. For example, if a visitor to our website experiences a technical problem, we may review users’ session recordings to see how they used our website (for example, pages visited, mouse movements, links clicked, or information the user enters into webforms on our website) and other details about their system setups to help us more quickly and more accurately identify the cause of the problem so that we can resolve it for our customers. When a visitor chats via our website with customer service, we use a service provider’s cloud-based software and servers to enable, process, and store this chat. By using this chat feature, you consent to our use of these technologies and to the terms of this Privacy Policy.
Information about your computer and Internet connection, such as browser type, browser version, operating system and IP address.
Information about your online activities over time and across third-party websites or other online services (behavioral tracking).

Why We Automatically Collect This Information. Automatically collecting this information helps us to maintain and improve our Websites. It also allows us to verify system and server integrity and to provide you with more personalized service. For example, by using cookies or by logging in as a Skechers Elite™ member, we can recognize you when you return to our Websites and provide you with a customized Websites experience based on your stored preferences and individual interests.
How We Automatically Collect This Information. We automatically collect this information using cookies, web beacons, and other technologies, including those described above. For the purposes of brevity, any further references to “cookies” or “web beacons” in this policy also encompass any similar technologies that we use which involve storing information on your device or gaining access to information on your device, including HTML5 local storage.

A cookie is a small removable text file that is downloaded onto your computer, mobile phone, tablet or other device when you access a website. Cookies and similar technologies are used by us to recognize your device and store information about your preferences or past actions. They help us to provide you with a good experience when you browse our website and also help us to improve our site. Skechers uses three types of cookies:
- (1) Cookies required to enable core site functionality such as log-in, the shopping cart, checking out, product searching, store locator services, and estimated shipping costs. These cookies are automatically enabled when you visit the Websites.
- (2) Cookies that enable additional site functionality such as recognition of Skechers Elite™ membership and promotion codes, and allow us to collect statistics that help optimize and improve your experience with the Websites.
- (3) Advertising cookies that are used by Skechers and/or third party companies to track your Websites use and links you have followed in order to deliver content tailored to your interests both on our Websites and elsewhere. Information collected by advertising cookies may be shared with third party advertisers.
A web beacon is a small electronic file contained on pages of our Websites that permits Skechers to count users who have visited those webpages or opened an email.

By using our Websites, you are agreeing to our use of cookies and web beacons.

Third-Party Use of Cookies and Other Tracking Technology. Some content or applications, including advertisements, on the Websites are served by third party advertisers, ad networks, and providers of web traffic analysis services, such as Google Analytics. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Websites. We do not control these third parties’ tracking technologies or how they may be used. The information they collect may be associated with your personal information or they may collect information, including personal information about your online activities over time and across different websites and other online services. They may also use this information to provide you with behavioral advertising or other targeted content. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. We also work with other companies who use cookies to serve ads on our behalf across the Internet. These companies may collect information about your visit to our website and about your interaction with our communications including advertising and emails. You may choose to opt out of the sharing of personal information for purposes of analytics, targeted advertising or cross-context behavioral advertising by visiting our Do Not Sell Or Share Your Personal Information page https://www.skechers.com/do-not-share-or-sell-my-personal-information/ and completing the form. You can also learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout/.

How We Use Your Information
By providing us with your personal information, you consent to us processing this personal information in one or more of the ways described in this Privacy Notice.
We may use information that we collect about you or that you provide to us, including personal information, to provide products and services to you, for example:

To present our website and its contents to you.
To fulfill and deliver orders placed through our website, and any other purposes for which you provide personal information, such as for the processing of returns.
To administer contests, promotions, surveys or other site features and to provide you with the relevant products or services (for instance, to deliver a prize you may have won in a contest).
To send you information via email about products, offers and news we think could interest you. We only send you this if you have opted-in to receive SKECHERS email messages.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection purposes.
To notify you about changes to our Websites or our policies.
To analyze visits to the Websites and learn about the interests of our visitors in the aggregate and better understand your personal interests and needs, so we can improve our products and services and deliver the type of content, features and promotions that you are most interested in.
To promote safety of our visitors and employees and to prevent theft in our stores.
The information obtained from online registration is utilized to improve your shopping experience with SKECHERS by enabling you to earn reward points, obtain a faster checkout for purchases and/or opt-in to receive promotional emails, which provide you with the latest and greatest information regarding SKECHERS and its products.
The telephone and credit card number information we ask for when you order online is used only to complete the order, confirm the order and confirm shipment of the order. Limited credit card information is then stored only for the purposes of faster checkout (for Elite or other Skechers loyalty program members only), and is not used for any other purpose.
In any other way we may describe when you provide the information or for any other purpose with your consent.

Disclosing Information
We may disclose personal information that we collect or you provide as described in this Privacy Notice:

To our subsidiaries and affiliates, which may require transferring your information outside of the United States.
To our agents, contractors, business partners, and service providers we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, advertising strategies, marketing and promotional material distribution, website usage evaluation, data analysis and, where applicable, data cleansing.
To service providers, such as credit agencies, to verify delivery names and addresses for online orders. If you provide us with a delivery name and address which is not your own, you must have that person’s permission to give us their personal information and for us to use it for the purposes specified. By providing it, you are affirming that you have their permission to do so.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Skechers’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Skechers about our Websites users is among the assets transferred. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to SKECHERS’ Privacy Notice.
To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
If we believe disclosure is necessary to protect the rights, property, or safety of Skechers or any of our respective affiliates, business partners, customers, or others.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

Personal information submitted to or collected through this website may be stored and/or processed in the United States for the purposes described in this Privacy Notice. By using SKECHERS products and services (including our Websites), you consent to any such transfer of information outside of your country.

Affiliate Marketing
SKECHERS currently has a relationship with only one affiliate marketing company: Rakuten Marketing LLC dba Rakuten Advertising (“Rakuten”). If you came to our Websites via a link from another Publisher website, it is possible that link is an affiliate link. SKECHERS sends certain information to Rakuten in order for Rakuten to process payments to its affiliate network. Rakuten’s Privacy Policy is available here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/, and Rakuten’s opt-out page is available here: https://rakutenadvertising.com/legal-notices/subject-requests/.

Children’s Privacy
SKECHERS takes special care to protect the safety and privacy of children. Our Websites are not intended for individuals under 13 years of age, anyone under 16 in the European Economic Area and California, or anyone under the minimum age to use the services in the jurisdiction where they reside (“Minimum Age”). We do not permit anyone under the age of 13 to register with us, nor do we knowingly send email correspondence or knowingly collect, share or sell personal information from individuals under 13. If we become aware that a child under the Minimum Age has provided us with their information, we take steps to remove such information and terminate the child’s account, unless proper parental consent is delivered to Skechers. If you are under 13 years of age, do not use or provide any information on our Websites. If we learn we have collected or received personal information from an individual under 13 without verifiable parental consent, we will delete that information.

Skechers’ Email and Text Communications
From time to time, SKECHERS communicates to customers by email or text to inform them of changes to our Websites, special offers that might become available, and other information SKECHERS believes will be of interest to site visitors. SKECHERS will send these types of communications to you only if you opt-in to receive SKECHERS marketing messages (by registering to receive our email or text updates, registering for the SKECHERS Plus™ or another Skecher loyalty program, signing up in person at a SKECHERS event, or by contacting our customer service department and specifically requesting to be added to our marketing list(s)).

Unsubscribe from Communications
You may request that you stop receiving electronic communications from SKECHERS anytime. You can cancel emails by updating your contact preferences on our website or following the instructions contained in the footer of our marketing emails. To unsubscribe from SMS, MMS or other mobile messaging, you may also follow the instructions in the messages you receive. Alternatively, if you would like to have your name and contact information removed from SKECHERS’ email or text marketing list, please contact us by calling Customer Service at 1-800-746-3411 (Monday – Friday 8am – 5pm PT) or by sending an email to Privacy@Skechers.com. You may also write to us at:

SKECHERS Customer Service
228 Manhattan Beach Blvd.
Manhattan Beach, CA 90266

It takes some time to put opt-outs in effect, so you may still receive electronic communications from SKECHERS for several weeks after your request is received.

Please note this opt-out does not apply to emails sent by Skechers related to your orders such as order and shipment confirmations, nor does it apply to Skechers’ email responses to inquiries you make online.

Your Rights Regarding Your Personal Information
If you reside in certain territories, including the European Economic Area, you benefit from a number of rights in relation to your information. While some of these rights apply generally, certain rights apply only in certain limited cases. For example, residents in certain jurisdictions have the right to opt out of: (1) targeted advertising; (2) the sale of personal data; and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. While our current practice is to not sell your Personal Information for monetary consideration, we may share it with third parties for cross-context behavioral advertising purposes, as described above. calling us at 1-800-746-3411.

Depending on where you live, SKECHERS will also provide you with access to the personal information you provided to SKECHERS by allowing you to view, access, update or correct, and delete your information. Please click this link: https://submit-irm.trustarc.com/services/validation/bc93ddad-6ce1-4a09-b24b-6746c158c872, or call us at 1-800-746-3411 to request access to your personal information, the deletion of your personal information, or the correction of any personal information you may have provided to us. We reserve the right to not provide access, delete or change information if we believe that action would violate any legal requirement or cause the information to be incorrect.
In order to protect your privacy, SKECHERS takes steps to verify your identity before granting you access to your private information or enabling you to make corrections. SKECHERS will accomplish this through the use of passwords and personal data.
If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, New Hampshire, Nebraska, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia please see the State Privacy Notice for more information about your rights under the privacy laws of those states.

Data Security
SKECHERS has in place technologies and processes that are intended to reduce the likelihood of unauthorized access to information and to help improve data security. However, no method of transmitting information over the Internet or method of electronic storage is completely secure and we cannot guarantee the security of your personal information transmitted to our Websites. Any transmission of personal information is at your own risk.

Changes to Our Privacy Notice
It is our policy to post any updates we make to our Privacy Notice on this webpage. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Websites’ home pages. The date the Privacy Notice was last updated is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Websites and this Privacy Notice to check for any changes.